Our Vision

Our vision is to promote health and well being for humanity while also creating long term planet sustainability. We seek to educate and help consumers source food in ways that promote their health and well-being as well as the health and well-being of the planet. What products you buy directly affects how products are grown, sourced, produced, packaged, labeled and distributed; which has a direct impact on the health of the people, animals, water, soil and planet.


About Us

We help busy, conscious consumers, alarmed by the break down of the food system, concerned with what’s potentially in their everyday food, and the impacts conventional farming is having on our planet, make safe, healthy, sustainable food purchase choices. We simplify a complicated and complex food system, provide up to date information on food sourcing, products, practices and labeling, and share valuable resourcesso our community and followers have confidence in the products they buy for them and their families.